puppy mills

Facebook ads for puppies and kennels

I’m seeing a rather discouraging trend lately – lots of facebook sidebar ads for puppy mills and for-profit breeders.

As much as I’d love for facebook ads to have the same commenting feature as the rest of facebook (because wow, a few choice words would be nice), the best way to get rid of these advertisers is the one you probably aren’t doing.


Facebook ads from small businesses (like breeders) are usually billed per-click. The person who placed the ad has allocated a certain amount of money per day to facebook. Each click from a real person costs them between fifty cents and two dollars. Once the number of clicks on the ad reaches the maximum per-day limit set by the advertiser, facebook pulls the ad for the day.

So if you faithfully click on those bad ads, you’re actually taking a dollar from the bad breeder every single time. The advertiser is going to get many fewer legitimate views and the advertising will have a lower return on their investment – hopefully low enough that he or she will stop advertising on facebook entirely.

So close your eyes, back-button really fast, but click-click-click!

Previous Post Next Post


  • Reply Ron July 18, 2011 at 2:46 am

    Whoa. That’s bass-ackward logic. Makes sense, though.

  • Reply Frances July 18, 2011 at 5:05 am

    Never thought of that. Does it apply to Google ads, and ads on other sites?

  • Reply christine July 18, 2011 at 10:28 am

    Just a word to not assume that the advertiser *is* a bad breeder.

    I have a friend who has chosen to advertise her GSD puppies on those ads–she breeds imported (mostly), titled, health-tested, temperament tested, breed-surveyed adults. Pups are raised with care, socialized heavily, and sold with a contract.

    I’ve never advertised there because I always assume I am unlikely to reach my target audience (that is, people who are actually looking for a GSD puppy).

    But yeah–with Google adwords, you pay per click on the ad. Not sure about the FB ads.

  • Reply KellyK July 18, 2011 at 1:36 pm

    I love this idea!! Though, if the breeder page itself has ads, you might be making them money in addition to taking it away from them, and who knows how it balances out? (Not having been to a lot of breeder websites, good or bad, I have no idea if random ads on them are common or rare.)

  • Reply Emily~ DreamEyce July 19, 2011 at 12:06 am

    I’ve been doing this for months, and have learned a lot about dogs 😉 Like did you know, Aussie-Doodles are a “RARE and EXOTIC new breed of dog”? Funny, as I have met a litter of accidentally bred Aussie x Poodles and they didn’t seem all too exotic or rare to me, and I don’t see how they can call mutts a ‘breed’ ;0P

  • Leave a Reply

    CommentLuv badge