OK, I am just going to say it: I CANNOT STAND THIS “NOW WE SELL THE RIGHT WAY TO SOCIALIZE” TREND.
Sell toys. Sell whelping boxes. Sell your book. Sell your lectures. Do NOT claim that for a mere $69.99, a mysterious door will open and you are going to make us a better breeder than every other breeder – but you won’t tell us why or how… at least not until we give you our paypal. But once you HAVE the paypal, we can be SchmancyBreeders (TM) and SchmancyTrainers (R) that use InterestBoxes (TM) because InterestBoxes (TM) are so much better than a cardboard box and some empty water bottles.
Ian Dunbar has been giving this stuff away for years. Go read Dog Star Daily. Free yourself from (TM)s and (R)s. Introduce your puppies to at least fifty friendly strangers before they leave your house, and tell your buyers that they must meet fifty more before they’re twelve weeks old. STOP raising them in tiny bare x-pens. Make their world rich and interesting and include at least one new surface, challenge, smell, temperature, or other sense per day. Let them get away from their own feces, for pete’s sake. And get them the heck out of your house when they are puppies. Stop keeping half or the whole litter.
You do those things, and you are doing GREAT. If you want to pay a bunch of money to be in a club of people who discuss those things in greater depth, that is AWESOME. Go for it. But don’t think that a paywall makes you a better breeder, or $200 makes your puppies better puppies, than someone with an empty box, some water bottles, and a lap.