I am sitting at my desk, stealing a few minutes from my workday to eat a yogurt. On the side of my container, a prominent circle announces that the milk used to make it is from cows not treated with rBST.

That’s the power of telling the truth. rBST is great for people, terrible for cows. The simple insistence on paying attention to this fact has given a spanking to an entire industry (animal pharmaceuticals – rBST was never a farmer-led product).

Have the courage to insist on the truth when it comes to breeding. Look at every decision you make and ask whether this is for your benefit or for the dogs’. If they are in conflict, choose the dogs. And tell people that, and keep telling them that. Empower your puppy buyers to ask those same questions, and know enough to be able to support your answers. Hold your fellow breeders, your clubs, your standards committee, and your judges accountable too; don’t tell yourself that not rocking the boat is justification for choosing something that doesn’t benefit the dogs.

If we are not doing this for the sake of our dogs, we need to stop doing it entirely. And that’s the truth.